Who We Are

Japan is home to countless qualities, each offering its own unique appeal to the world – its diverse and distinct regional cultures, traditional crafts, cuisine, natural landscapes, and even the everyday lives of its people.

Our mission has always been to connect Japan with the world and bring these unique strengths to a global audience. Since our founding, we have grown from inbound tourism media operations into international marketing, cross-border e-commerce, and destination management services. Throughout this journey, one question has remained at the core of everything we do: How can we convey the value of Japan to the world in an accurate, authentic, and sustainable way?

We believe that inbound tourism will become a key industry supporting Japan in an era of population decline. However, simply attracting tourists is not enough for either the tourism industry or destinations themselves to stand out. What matters is identifying the unique value of each place, refining it, and communicating it effectively – in other words, creating a clear reason for people to choose it.

We spark interest through the dissemination of information, deliver value through products and services, and connect that value to real-world visits and experiences. Rather than viewing this process as a series of isolated steps, we see it as a continuous journey – integrating media, marketing, global e-commerce, and travel services to support the initiatives and goals of local regions and businesses.

From a global perspective, there are still many aspects of Japan that remain undiscovered. These hidden strengths have the power to drive the local economy and to carry the local culture and industry forward to future generations.

We remain committed to looking beyond surface-level trends and focusing on authentic value as we continue to share Japan’s appeal with the world.

We strive to be a bridge between Japan and the world, creating lasting value for local communities, and will continue to pursue this vision.

Yasuhiro Nakanishi
Representative Director of D2C X Inc.